ACE Hardware logo and symbol, meaning, history, PNG
- The first logo was created in the 1929s and the company still uses its original color palette.
- For the first twenty years, the name of the corporation was “ACE Stores”, so all the logos from that period were built around this wordmark.
- 1924 — 1930 The very first logo of the cooperative was designed in 1924 and consisted of a solid red circle with a white image and a wordmark “ACE” under it.
- The lettering was executed in a bold rounded sans-serif font, with the letters slightly arched at their bottom line, and looking not very neat.
- It was a strict and elegant visual identity, which only stayed with the corporation for one year.
- Originally it was a red aviation badge, with the bold nameplate in black, located in the middle of it in a white background, with an aircraft image under it.
- The plane was drawn vertically with abstract clouds on the bottom.
- In 1931 the color palette was changed to yellow and red, which was a reflection of energy, dynamic and positive approach.
- White clouds were placed under the plane as a reflection of loyalty and transparency.
- 1950 — 1964 The name of the cooperative was changed to “ACE Hardware” in 1950, so the logo was redesigned according to the new name.
- 1964 — 1968 The completely new color scheme was brought to the company’s logo in 1964.
- The color palette and main concept remained the same, but the trapezoid was enlarged and now the nameplate was the main part of the whole logo, with “ACE” in red extra-bold sans-serif and a more delicate black “Hardware” under it.
- 1973 — 1987 In 1973 the concept of the logo was changed and the aviation badge was gone.
- 1987 — Today The logo we all know today was designed in 1987 and now it is composed of a bold red “ACE” inscription executed in a custom sans-serif typeface with the letter “A” drawn as a triangle with a sharp peach and a diagonal white line, replacing the horizontal bar.
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