evolution history and meaning
- It was founded in 1967 and by now Accor operates in 100 countries, with more than 4,800 hotels and 280,000 employees worldwide.
- Its total capacity is approximately 704,000 rooms.
- Meaning and history 1983 – 1992 1992 – 1997 1997 – 2007 2007 – 2010 2010 – 2015 2015 – 2019 2019 – Today The AccorHotels logo is statutory and balanced logotype, it demonstrates the company’s leadership and robustness.
- The logo showcases the Group’s symbol – honey-colored bernache goose.
- This bird symbolizes group spirit, determination and travel.
- And when the goose is in flight it represents constant attention to others.
- Accor’s goose icon is centrally located above the wordmark in white (or blue, depending on where it is used) serious and confident sans serif font.
- The tagline, “Feel Welcome”, is a simple, striking and universal signature, that encapsulates the generosity and the very essence of hospitality.
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