AC Logo and symbol, meaning, history, PNG
- Meaning and history Even though AC Cars was launched more than a century ago, the brand still uses its logo, created in 1907, with just slight changes and refinements.
- Its circular badge could be seen in different color variations throughout the years, but the smoothness of the lines and playfulness of the letters’ tails is what makes the AC emblem recognizable and memorable.
- For the first years after its establishment, the brand was known as Weller, after its founders.
- 1907 The original AC badge was created in 1907, for the prelaunch of the new passenger carrier of the company.
- Both frame and lettering were executed in black and boasted a thick white outline.
- 1911 – 1996 The redesign of 1911 cleaned and modernized the contours of the AC logo and switched a color palette, making it sleek and unique.
- The w badge still featured a circular shape with a confident medium-thick frame and two fancy letters inside, though now the letters were not touching the framed as featured smaller size than on the previous version.
- The new composition featured a dark green framed with the smooth bold serif letters in the same color, placed in a light blue background.
- 1954 – 1963 The previous logo was good and bright, though it was staying with the brand for too long and in 1954 the need for change appeared.
- The new logo was created based on the previous version, but with some modifications and additions.
- The circular emblem became bright green, while the letters turned white and the framing — thin and triple, with two white lines and a green one between them.
- The color palette and lettering were minor changes, as for the main one — it was a banner, added under the circular badge.
- It was arched and outlined in white, repeating the style of the main part.
- 1996 – Today The brand is very constant not only in the high quality of the vehicle it produces but also in its visual identity refreshments, which take place every 40 years.
- The banner was removed from under the circular badge and the green color palette was replaced by dark blue and white.
- The contours of white letters were emboldened and refined, while the lines of the frame got thickened too.
- Font and color The AC Cars rarely uses any additional lettering with its iconic circular badge, but if it does, the inscription is usually written in a very simple and laconic sans-serif typeface with medium-thick lines, in black.
- The thick smooth lines of the letters and their arched silhouettes look friendly and playful, evoking a very kind and welcoming feeling and at the same time showing the brand as a confident and innovative one.
- Until 1996, the brand used various shades of green as the main theme of its visual identity.
- Green symbolized growth and success and made the AC logo stand out in the list of its competitors.
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