ABC logo and symbol, meaning, history, PNG
- Founded in 1943, now it has grown to cover all continents and is available in many countries.
- Meaning and history The ABC visual identity has always been strict and serious, based on the monochrome color palette, its current circular logo was introduced in 1962, based on the shape of the previous versions, but bringing a fresh lock and a modern touch to them.
- 1945 – 1952 The original logo for ABC was created in 1945 and featured a three-leveled wordmark in black, placed on a white background.
- The “American Broadcasting Company” inscription was written in a title-case and executed in a traditional serif typeface, which looked modest, professional, and timeless.
- The “ABC” lettering in white serif capitals was placed in the center of the circle, on the gradient black and gray background, which resembled a metal surface and added power and strength to the traditional badge.
- 1956 – 1962 The visual identity of ABC was evolved in 1956, by bringing a modern and minimalist logo, which looked solid and stylish, reflecting the seriousness of the company and its progressiveness.
- 1958 – 1962 1962 – Today The logo we all know today was designed for the broadcasting company in 1962, by Paul Rand.
- The white lowercase wordmark was placed on a color black circle.
- This logo, which is still used by ABC as it is, has become a basis for several further redesigns.
- 2007 – 2013 The redesign of 2007, held by Troika Design Group, brought a three-dimensional emblem to the ABC visual identity.
- The glossy gradient badge had three white letters embossed on it.
- 2013 – 2021 In 2013 another logo version we all can see today was created.
- The lettering on the badge repeats Paul Rand’s logotype, showing the strong company’s link to tradition and legacy.
- As for the lettering, it is still white and bold, in a rounded sans-serif, which is Today something in between the font from 1962, and the one from the 1988 logos medium-thick lines and smaller size of the letters, a very delicate yet confident mood, and a recognizable iconic concept, — this is what it all is about.
- ABC Studios logo In addition to the regular ABC emblem comprising the letters “abc” in a black circle, the ABC Studios logo also includes the lettering “studios” in black.
- The final one, which was used from 2003 to 2016, featured the word “family” in black next to the regular ABC logo.
- The letters of the ABC Family logo were larger and featured a different typeface.
- ABC News logo The logotype of the news division of the American Broadcasting Company is based on the network’s primary roundel emblem.
- Author of the symbol Paul Rand (1914-1996) was a renowned US graphic designer and art director.
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