A History Of The Bull And Bear In Finance
- However, while animals are popular, some industries can fall prey to overuse of the same creature in a number of leading logos.
- Here, we’re digging a little deeper to look at why we see so many bears and bulls in financial logos, and why brands outside of this industry are also adopting these strong creatures.
- Why A Bull Or Bear?
- When it comes to trading, bear and bull are far more than just animals.
- It’s typically used to clarify how any one market is doing, with reference to the trend line.
- The terms mean: Bear Market : A bear market refers to one that is currently declining, with share prices and stocks depreciating in value.
- Generally speaking, a bear trend is one that is continuously spiralling downwards and is suspected to keep declining in the near future.
- Experts suggest that this particular trend has been named a ‘Bear’ market due to a bear’s typical attack being a swipe-down motion.
- : A bear market refers to one that is currently declining, with share prices and stocks depreciating in value.
- Experts suggest that this particular trend has been named a ‘Bear’ market due to a bear’s typical attack being a swipe-down motion.
- Bull Market: On the opposite end of the scale, a bull market is one that is currently seeing a positive trend.
- Just like a bear market, this term will typically be used when investors believe that the uptrend is set to be continuous and, opposite to bear, employment will be on the rise.
- Bears offer flexibility for brands, giving them the ability to vary between ferocious and more ‘teddy bear’ like.
- In the same way sports teams might utilise a growling bear logo to portray strength and fire, or Haribo utilise the more teddy-like bear to appeal to children, finance companies can adapt the bear of choice for their logo accordingly.
- In finance, this can help to portray any financial brand as leaders and the obvious choice for those wanting to get somewhere with their investments.
- Lamborghini, for example, use a golden bull within their logo, which can help to showcase the drive and power behind their cars – something that every Lamborghini owner and fan can attest is true of the vehicles.
- Bears And Bulls In Finance Logos With all of the above in mind, it’s easy to see why a finance company might opt for the bull or bear approach to their logos.
- The company is a division of the Bank of America , offering brokerage services and financial advice to anyone from any walk of life and have been operating for over 100 years.
- Bear Credit Bear Credit is a credit broker, offering finance for a variety of different areas including cars & vans, assets and business.
- These are just a few of the finance companies taking full advantage of the bull and bear trends in the stock market.
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