evolution history and meaning
- Download PNG Y-3 Logo PNG Y-3 is a street-fashion brand, born through the collaboration with the iconic Japanese designer Yohji Yamamoto and the American sportswear legend Adidas.
- Meaning and history The label got its name from two forming brands — “Y” from Yohji Yamamoto and “3” for Adidas’ three-lines signature pattern.
- Y-3 is a very strong young brand, with a rebellious character, and its visual identity is a perfect representation of the label.
- The Y-3 logo is minimalist and text-based.
- The thick lettering of the wordmark uses a strict and simple sans-serif typeface, which the main characteristic is boldness.
- Executed in a monochrome palette, the brand’s logo alternate its text and background colors, depending on the placement.
- But it always looks sharp and powerful, The Y-3 logo is an example of sharp and modern visual identity design, with a lot of character, but completely simple.
- This is a perfect logo design for such an authentic and futuristic fashion brand.
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