Xerox logo and symbol, meaning, history, PNG
- So the visual identity history of the today-famous brand would not be complete without the first Haloid and Haloid Xerox era, which boasts five different emblem designs.
- The lettering was executed in all capitals of a custom handwritten typeface with small sharp serifs on the thick lines.
- 1938 — 1948 The redesign of 1938 brought a new composition to the Haloid visual identity, placing and tied above the wordmark and putting it on a black background of a rectangular badge in a wide rounded frame.
- The white additional lettering was written around the perimeter of the badge.
- The main wordmark was now written in all-caps of a straight and clean sans-serif typeface, with black bodies and distinct white outlines of its contours.
- The bold white lettering was placed over a yellow “X” on a black background, looking serious and bright.
- 1949 — 1957 The redesign of 1949 brought a wide framing back to the badge and changed the yellow color of the “X” into the red.
- 1957 — 1960 In 1957 the color palette of the logo was switched to burgundy and white, and the “Xerox” wordmark over the bold “X” was replaced by a delicate and professional “Haloid Xerox” inscription on two levels with its white capital letters executed in a bold and strict sans-serif typeface.
- The white lettering on the frame, composed of two parts “Products for Xerography” and “Products for Photography” were written in all caps of a light-weight sans-serif font.
- 1960 — 1968 The birth of the Xerox brand was followed by the introduction of the new logo, created by Lippincott in 1960.
- The “Corporation” tagline was written under the nameplate in all capitals of a simple yet confident sans-serif font.
- The agency switched the color palette of the visual identity into red and white and rewrote its wordmark using a custom serif typeface with slightly narrowed contours of the letters and an open “R”.
- 2008 — 2019 In 2008 the Xerox visual identity was redesigned by the famous Interbrand bureau, which kept the red and white color palette of the logo but added some gray gradients to it.
- The new logo was composed of a lowercase logotype in red, placed on the left from an emblem, boasting a red sphere with a white and gray stylized “X” on it.
- Symbol The new logo symbolizes the company’s transition to the changing technological standards.
- Also, it reflects the company’s effort to build and retain a solid connection with every customer and make its products flexible, versatile, and user-friendly.
- Finally, the new Xerox logo design emphasizes that Xerox is no longer a company whose mission is to just provide document and photography equipment.
- Color The red color used in the new logo symbolizes the corporation’s passionate effort, excellence, integrity, and courage.
- Font The new logo sports a lowercase Albert FS typerface to emphasize flexibility and growing versatility of the company’s products.
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