Woolworths logo and symbol, meaning, history, PNG
- Download PNG Woolworths Logo PNG There is nothing in the Woolworths logo South Africa that would give any hint about the company’s specialization.
- Meaning and history The retail company dates its history to 1931.
- Now there are more than 600 stores of this retail chain in South Africa as well as 65 stores in the other countries of the continent.
- Though the Woolworths logo history is more than 80 years old, the design of the brand identity has been basically consistent throughout these years.
- The letter “W” with intersecting elements was depicted in white against a black background taken in a square frame with a white and black outline.
- It was paired with the wordmark “Woolworths” depicted below.
- 2010 – Today The modification that took place in 2010 applied mainly to the typeface.
- As before, the company sticks to a simple design.
- The most remarkable change has been introduced to the letters “W” ‒ their elements do not intersect now.
- The wordmark “Woolworths” can be either below the square or to the right of it.
- Font In the 2010 version the wordmark “Woolworths” is in bold sans serif typeface, and the letters are smaller in size then in the old Woolworths logo.
- Color The company has always used the black and white color scheme.
- Alternatively, the logo can be given in reverse colors ‒ the black “W” placed in a white square and the word “Woolworths” in white against a black background.
- White implies openness and something which is good, while black is associated with professionalism.