Waste Management logo and symbol, meaning, history, PNG
- Download PNG Waste Management Logo PNG Waste Management is the name of the environmental company, which was established in 1968 in the United States.
- Today it is one of the largest companies of the segment in the North America region, with hundreds of recycling and landfill sites and plants.
- The WM company manages almost 50% of all the waste of the country.
- Meaning and history The Waste Management visual identity history was not very intense, it can be divided into two parts — the graphical logo and the text-based one.
- Both of them had only one version and both stayed with the company for many years.
- The logo was composed of an abstract symbol, enclosed in a circular frame.
- So the arrowhead started looking like two letters, “W” and “M”, mirroring each other.
- As for the color palette of the original version, it was composed of an intense brown and white, the colors of reliability, comfort, and loyalty.
- 1998 – Today The redesign of 1998 brought a completely new concept to the Waste Management visual identity.
- Today’s logo is composed of an emblem, where two letters, “W” and “M” are placed on a white background.
- The letters are glued to each other but feature two different colors — green for “el and yellow for “M”.
- Under the emblem, the company’s wordmark in all capitals is placed.
- Written in calm green, it is executed in a slightly extended geometric sans-serif typeface with strict lines and distinct cuts of the letters.
- The green and yellow color palette of the company’s visual identity symbolizes nature and ecology, the things Waste Management takes care of and values most.
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