Virgin Atlantic Logo
- The history of the company started in 1984.
- Meaning and history The visual identity of Virgin Atlantic has always been very consistent.
- 1984 – 1999 The original logo for Virgin Atlantic’s was designed in 1984 and featured an orange geometric emblem with white lettering on it and a lowercase serif inscription placed on the right from it.
- The contours of the emblem repeated the shape of the airfoil.
- The iconic “Virgin” logotype in a corporate handwritten typeface was placed diagonally on the airfoil and looked bold and friendly.
- Now the emblem was colored red and had a bold black outline, as well as a new location — it was moved to the right from the logotype.
- As for the other wordmark, a purple one, it was shortened again and now featured only “Atlantic”, as the airfoil was moved to the left part of the logo again, and “Virgin” on the emblem replaced “Virgin” in the nameplate.
- 2010 – Today In 2010 the Virgin Atlantic logo was refined again.
- The airfoil emblem was made smaller and gained its bottom line slightly softened and curved.
- It was now placed on the top right corner of the insignia, making the logotype a center of the composition.
- The inscription in the lowercase is again composed of two parts “Virgin Atlantic” and features the same purple color but in its lighter shade.
- Font and color The lowercase inscription on the Virgin Atlantic logo is executed in a very delicate and neat lightweight sans-serif typeface, which looks elegant and airy, though its full rounded shapes add a modern feeling and style to the overall image.
- The typeface of the emblem looks close to such fonts as Korto Light and Latinka Extra Light.
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