United Parcel Service logo and symbol, meaning, history, PNG
- The brownish color palette was present almost always, with the exception of the period from 1961 to 2003.
- Meaning and history 1916 – 1937 In 1916, the United Parcel Service of America adopted its first logotype.
- It depicted an eagle with a tied package in its talons.
- 1937 – 1961 It was only in 1937 that the current name of the company, UPS, appeared on the logo.
- The letters were of a noble gold shade.
- The shield’s shape was slightly altered, and there was also the lettering: “The delivery system for stores of quality.” In addition to this, there was the text “Since 1907,” referring to the year when the company was established.
- 1961 – 2003 Looking at the symbol designed in 1961, one cannot help but notice the curious combination of a medieval shield and a fun string-tied package above it.
- As Paul Rand, who created this logo, put it, “I do not use humor consciously, I just go that way naturally.” The 1961 logo was notable not only for its sense of humor, but also for an absolutely new color palette.
- It was the only logo that used neither brown, nor gold.
- Instead, there was just black and white.
- The shield looks modern without compromise with its minimalistic lines and sleek lettering.
- Now the main color of the emblem is dark chocolate, which looks calm and cozy contrasting with a dark and intense yellow of the upper line and the “UPS” inscription, written in a stylish sans-serif font, in the lowercase.
- Font Simple lowercased letters look recognizable due to the unusual shape of the “u” character.
- The brownish and gold shades that appeared in the very first version of the UPS logo are still present in the current one.
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