United Way logo and symbol, meaning, history, PNG
- Download PNG United Way Logo PNG While the three main elements of the United Way logo have been preserved since its introduction nearly 50 years ago, minor details were updated to make the emblem contemporary.
- Meaning and history The original symbol was created by Saul Bass, an American graphic designer and Academy Award-winning filmmaker.
- His most known works include motion-picture title sequences, film posters, and corporate logos.
- Among the Hollywood filmmakers for whom he worked were Alfred Hitchcock and Martin Scorsese.
- 1922 – 1952 1952 – 1972 1972 – 2004 The logo was introduced in 1972.
- It comprised three main symbols: a rainbow, a human figure, and a helping hand.
- Each of the symbols is in one way or another relevant to the organization’s mission.
- The human figure, for instance, represents the mankind, while the helping hand stands for the services and programs organized by United Way.
- Probably symbol that’s the most difficult to understand is the rainbow.
- According to the author of the logo, his work expressed the following characteristics: “vibrant, exciting, colorful, positive, and changing.” In 1994, the logo was slightly modified, and a new slogan appeared: “Reaching those who need help.
- Touching us all.” 2004 – Today The following important event in the United Way logo history took place in 2004.
- The logo was updated in collaboration with the global brand consultancy Futurebrand.
- While the core symbols remained, the overall logo became cleaner, bolder, and more up-to-date.
- Color The palette includes a bright shade of yellow (PMS 143), pure red (PMS 179), light blue (287 at 52%), and dark blue (PMS 287).
PNG Design and Logo Download
