Turo logo and symbol, meaning, history, PNG
- Download PNG Turo Logo PNG Turo is a car-sharing service, which was established in 2010 in the United States.
- Today the company from San Francisco is one of the national leaders in the segment and has almost 15 million users with more than 400 thousand cars in its catalog.
- Meaning and history The visual identity of a young and progressive American company is just an exact graphical reflection of its spirit and character.
- It is minimalist, contemporary, and memorable.
- The Turo logo is composed of a clean and simple wordmark, placed inside a geo-metric figure with a bold black outline.
- The capital letters of the inscription are exe-cuted in a laconic yet stylish sans-serif typeface, which is very similar to such fonts as ITC Blair Pro Medium and The Pretender Exp Sans.
- The letters in black are placed over a white background and have enough space between each other to create a light yet solid and confident feeling.
- As for the main hero of the visual identity, the framing, it is composed of a horizon-tally stretched pentagon with its triangular side pointing to the right, as an arrow.
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