Tesco logo and symbol, meaning, history, PNG
- As the supermarket chain was growing, it went through a succession of typographic logotypes.
- 1932 – 1949 Except for the very first version, the Tesco logotype has always been written in red, a color of power, passion, and confidence.
- The famous British supermarket chain has been pretty laconic in everything related to its visual identity, making the brightness and lack of details their signifier.
- As the very first logo, Tesco used a simple sans-serif “Tesco Stores LTD” in all capitals, written in black.
- The 1960s – 1970 In the 1960s the Tesco logo was redrawn in a vivid and delightful red and yellow color palette, where the red italicized letters in a bold serif typeface were separated from each other by thick vertical yellow lines.
- 1970 – 1995 In 1979 the yellow details were removed from the Tesco visual identity, keeping the red logotype as the only element of the visual identity.
- The new wordmark was written in all capitals of an extended and bold serif typeface with thick smooth lines complemented by massive square serifs.
- The new inscription looks stylish and laconic and evokes a sense of elegance, timelessness, and power.
- 1995 – Today The redesign of 1995 switched the typeface of the red logotype to a modern sans-serif, with the lines of the letters slightly extending to their ends, and their edges cut straight.
- The new wordmark is underlined by a blue and white bar, with the thin diagonal white elements “cutting” the blue.
- Font and color The modern dusting typeface of the Tesco visual identity looks close to such fonts as Arpona Semi Bold and Aviano Flare Black, but with some lines modified.
- It looks sleek and trendy, showing the fundamental approach of the company to everything, including design and style.
- The red, blue, and white color palette of the Tesco logo is not only a celebration of the national flag of the United Kingdom, which represents the roots and history of the company, but also a reflection of the power, reliability, and expertise of the brand, Alf with its willingness to provide the customers with only the best products.
- Video
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