Tatra logo and symbol, meaning, history, PNG
- Download PNG Tatra Logo PNG Tatra is the name of a Czech automaker, which was established in 1850 and is considered to be one of the oldest in the world’s car manufacturing industry.
- At the beginning of its history, the business was oriented on the production of wagons and changed its direction at the end of the 1890s.
- Meaning and history 1897 – 1920 1920 – 1936 1936 – 1950 1950 – 1989 1989 – 1999 The initial Tatra badge was created in 1897 and is still kept as the basis for the company’s visual identity.
- It was a flat dark red circular badge in a thick double outline of white and red, and a vertically stretched sans-serif logotype in white, with both it is top and bottom contours arched to fit the circular framing of the emblem.
- 1999 – Today The visual identity of the Czech automaker has been changed several times throughout its history, but he always been text-based.
- The latest version of the Tatra logo is a modified emblem from the 1990s, which looks bright and contemporary.
- The emblem is composed of a scarlet red circle in a delicate silver outline, where the custom sans-serif lettering is enclosed.
- The wordmark in white features its letters capitalized and arched both on their top and bottom parts in order to repeat the circular shape of the badge.
- In the printed materials and official document, the Tatra logo had its silver outline replaced by a double red and white, which makes it look stricter and more professional.
- The red and white color palette of the brand’s visual identity is a perfect reflection of power and passion, along with the company’s energy in moving forward and implementing new technologies and principles in its manufacturing process.
- The silver outline of the badge adds style and a sense of modernity and makes the emblem look balanced and cool when placed on the car.
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