evolution history and meaning
- Download PNG Tata Logo PNG Tata is the name of one of the world’s largest automobile corporations, which was established in 1868 in India.
- Tata Motors, created in 1954, is highly recognizable in Southern Asia, as well as Africa and the U.K.
- Meaning and history The name of the brand, Tata, can be translated from Parsi as “Father”.
- The brand, created by the huge corporation, always put quality and legacy in the center of its value system.
- The Tata visual identity history is not very colorful, as had only one major redesign held throughout the years.
- The first Tata logo featured a letter “T” enclosed in the oval frame and used red and silver for its color palette.
- The Tata logo was redesigned in 1998 by the British bureau, Wolff Olins.
- Until today, it features a solid blue oval with two white lines that start parallel at the bottom of the emblem and change their direction at 90-degree angles, forming a letter “T”.
- The wordmark, executed in a traditional sans-serif Helvetica typeface is placed under the emblem and featured the same blue color.
- Both the letter “A” does not have its horizontal bars.
- The Tata emblem symbolizes movement and fluidity.
- The blue and white color palette of the Tata logo is a reflection of the brand’s reliability, loyalty, and prosperity, while the bold lines of the lettering show the company as strong and confident.
- When placed on the cars, the brand uses a three-dimensional version of its emblem, which is executed in metallic-gray and looks elegant and sleek, accenting on the brand’s futuristic and individual approach to engineering and design solutions.
- Overall, the Tata brand has an interesting and bright logo, which is symbolic and modern, intriguing to look at and reflecting the company’s industry segment.
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