Standard & Poor’s logo and symbol, meaning, history, PNG
- Download PNG Standard & Poor’s Logo PNG Standard & Poor’s is the name of the most famous and reputable statistics agencies in the United States.
- The company was established in 1860 and has gotten the status of the Corporation in 1941.
- Based in New York, the agency has more than 10 thousand employees and a yearly revenue of more than 2,5 billion USD.
- Meaning and history One of the most influential rating agencies in the world, Standard and Poor’s, has a strong, bright yet laconic visual identity, which reflects its power and a perfect reputation.
- The logo concept of the company includes a strict logotype and a geometric icon, where the color plays the most important role.
- The Standard & Poor’s logotype is written in black serif typeface with all the letters italicized.
- The inscription is set in two levels, with three thin and short red horizontal lines, dividing them on the left side.
- The black, white and red color palette is also used for all the sub-brands of the company and its website, where the name is shortened to “S & P” and written in a bold modern serif font in red.
- For the icon, the company uses a square, which is horizontally divided into three parts — the upper one in white, the thin black in the middle, and the widest one, red on the bottom.
- The red-white-black combination symbolizes power and passion, framed into professionalism, expertise, and authority, and accenting on loyalty and reliability.
- As for the straight and clean geometric shapes of the Standard & Poor’s visual identity, it is a representation of the fundamental and structured approach of the agency, the importance of the proper gradation, subordination, and precision.
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