South African Airways Logo
- Meaning and history 1934 The earliest South African Airways logo featured a winged antelope.
- It was white with smaller black patches.
- 1971 The new design was dominated by the abbreviation “SAA.” Each of the letters was housed inside a dark blue box.
- The antelope was now just a small part of the logo.
- Below, there was the writing “South African Airways” in light blue.
- The winged antelope from the previous logos merged with the triangular design of the flag of the Republic of South Africa to form a dynamic, streamlined design with pronounced symbolism.
- You could hardly guess the antelope theme was still there unless you had seen the previous version.
- It was housed in the red field conjuring up the images of beautiful sunsets seen out of an aircraft.
- Instead of the square, the emblem now had the shape of an aircraft stabilizer.
- The name of the company grew smaller.
- It now included a horizontal bar separating the word “Airways.” 2006 The pictorial part stayed almost unchanged, except for the 3D effect and the gray trim, which added a final touch.
- The main version includes the lettering “A Star Alliance Member” under a thin blue horizontal bar.
- Font The type featured in the South African Airways logo is clear and perfectly legible yet distinctive.
- Company overview South African Airways was established in February 1934.