evolution history and meaning
- Download PNG Sheraton Logo PNG Sheraton is the well-known hotel brand with over 440 properties and 156,400 rooms around the world in prime locations.
- It was acquired my Marriott Group in the takeover of Starwood Hotels (for $13 billion).
- Meaning and history 1937 – 2019 The Sheraton logo was changed only once in the brand’s 40-years history.
- The new design reflects the brand’s vision for the future.
- Some of the elements were completely changed, another ones – just slightly.
- It has always been the most significant part of the Sheraton logo.
- The laurels are replaced with a complete circle, an abstract ring, which represents the future direction of the brand.
- The “S” The most recognizable element of the logo, the key identifier for the brand is the “S”.
- It’s been redrawn in the center and became a little thinner, more crisp and elegant.
- A new font is called GT Super Display.
- It has cleaner lines, which read better on mobile, and gives the brand a more modern, future-forward design aesthetic.
- The new typeface has an Art Deco feeling and can become as recognizable for the customers all over the world as the previous was.
- It is positioned on the very base of the new logo, so that it can be withheld if there is not enough room on a given placement.
- It is modern and stylish, containing classic elements, and working perfectly with the modern ones.