Schindler logo and symbol, meaning, history, PNG
- At the end of the 1970s, Schindler entered the North American market.
- Today the company operates in more than 100 countries across the globe with production facilities on almost all the continents.
- Meaning and history The Schindler visual identity is based on the main company’s principles, that were put in the original brand’s logo, designed in 1910.
- 1910 – 1925 Though the company was founded in 1874, Schindler got its first logo only in 36 years after the establishment.
- 1925 – 1974 The corporate logo was officially registered only in 1925 and by that time it gained more modern and simple lines.
- The compass was now an abstract part of the inner emblem’s circle.
- The thin inner circle of the label’s emblem had a triangular cut in its bottom part, forming a Pac-Man-like shape.
- The shape and concept remain the same, but the lines became thicker and more distinct, so did the inscription.
- Both parts of the nameplate — the company’s name and the date of the establishment — now feature bold strong lines and are executed in a modern sans-serif typeface, which looks elegant and powerful.
- 1985 – 2006 The new era for the Schindler visual identity started in 1985 and lasted for more than twenty years.
- It was a completely different approach to the company’s logo design, which still kept the original symbol and business’s legacy.
- The circular emblem was modernized and placed on the right of the wordmark, looking like a bold black ring with a triangle in its bottom part.
- There were meant to show the company’s growth and progress.
- The red and black color palette of the new trademark logo symbolizes power, passion and professional authority.
- 2006 – Today The redesign of 2006 brought back the original shape of the corporate logo, but also kept the abstract circular symbol from the previous version.
- Now the wordmark was placed not inside the emblem, but under it.
- The gray and red palette of the new logo was a reflection of elegance and style, alongside the high quality and a strong connection of the company to its roots.
- Font The red wordmark, placed under the iconic logo, is executed in a simple year one of the most elegant sans-serif typefaces ever created — Frutiger.
- Review Schindler was established in 1874 in Switzerland, and by today the company became one of the world’s leaders in manufacturing elevators, escalators, and moving walks.
- The company also provides maintenance and modernization services for its products installed all over the globe.
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