Rimowa logo and symbol, meaning, history, PNG
- The brand became famous due to its iconic aluminum suitcases and was acquired by LVMH Group in 2016.
- Meaning and history 1937 – 1950 The Rimowa logo designed in 1937 featured a traditional elegant badge composed of a horizontally oriented ribbon with curved sides and a bold black uppercase wordmark on it.
- 1950 – 1981 The redesign of 1950 changed the concept of the logo, placing the refined and modernized logotype on a white background and enclosing it into a clean horizontally stretched oval, drawn in thin lines.
- The new image looked strong and stylish despite its minimalist design.
- 1981 – 2018 In 1981 the Rimowa logo was changed again.
- The typeface of the lettering was also changed and now it was a custom rounded sans-serif font with unique shapes of the letters.
- 2018 – Today The Rimowa visual identity is a reflection of a luxury fashion brand, which values quality and design above all.
- The logo, composed of a wordmark with an emblem, looks simple yet sophisticated and high-end.
- The Rimowa nameplate in all the capital letters is executed in a clean and sharp sans-serif typeface, designed by Bureau Borsche exclusively for the brand.
- It looks fresh and airy due to a wide letter spacing.
- The Rimowa emblem looks more like a monogram with the letter “M” as the main hero.
- The icon was inspired by the silhouette of Cologne Cathedral, which was a part of the original Rimowa visual identity.
- The Rimowa logo and monogram are fine and sophisticated, yet with a strong modern spirit.
- The wordmark is usually printed in black, while the Rimowa emblem is just embossed.
PNG Design and Logo Download
