Revlon logo and symbol, meaning, history, PNG
- The brand also produces skin and nail are items along with perfume.
- Meaning and history The visual identity of one of the world’s most famous cosmetic labels has always been very consistent — based on the brand’s name it was redesigned just twice during the company’s history, but keeping its unique style and character.
- 1977 — 1989 The Revlon logo, introduced in 1977, featured a stylish and elegant logotype, written in all capitals.
- The inscription was executed in a sleek serif typeface with distinctly pointed serifs.
- The horizontal bar of the “L” was elongated and merged into the bottom part of the “O”.
- This logo version was executed in black, which was the perfect choice for the company working in the cosmetics segment with bright colors and sparkling textures of the items and their packaging.
- 1989 — 2003 The logo was redesigned in 1989.
- The changes of this time period were mainly about the color palette, but the contours of the lettering were also cleaned and refined.
- This made the serifs look more distinct and the whole inscription — confident and professional.
- The logotype could be drawn in black, as before, or in scarlet red for some of the backgrounds, but there was something completely new — a three-dimensional version of the logotype, executed in gradient gold with a very thin and delicate gray outline and shadow.
- 2003 — Today In 2003 the brand decided to simplify the logotype by switching from serif typeface to a clean and modern sans-serif.
- Font and color The current Revlon logo is available in two variations — red and black, which both are very powerful colors, representing passion, style, and professionalism.
- The inscription of the brand, written in all capitals, is executed in a simple yet sleek sans-serif typeface with neat lines and straight cuts of the letter-ends.
- The custom font is probably based on WT Volkolak Sans Display or Acme Gothic Wide Light.
PNG Design and Logo Download
