Reckitt Benckiser Logo and symbol, meaning, history, PNG
- Before we start discussing the logo of the newly formed company, the Reckitt Benckiser logo, let’s take a look at the brand identities of its predecessors.
- Reckitt and Colman: 1991 — 1999 The logo Reckitt and Colman used featured the name of the brand with a bright blue star in between the two words.
- Reckitt Benckiser: 1999 — 2009 After the merger, the new company adopted an unpretentious wordmark logo consisting of two lines.
- The first line showcased the word “Reckitt” in black, while the word “Benckiser” in blue could be seen below.
- Although the overall look of the type was generic, the designers added at least three original features making the logo unique and meaningful.
- First, they joined the letters “c” and “k” in both words.
- Also, they joined the ends of the two “k’s” so that they form an arrow.
- If it could speak, it would say: “The two companies joined their efforts to pursue great goals” or “We use what we have in common (this part of the message is symbolized by the “ck”) to embrace the future (arrow).” If you’d like to put this into a single word, this word would probably be “synergy.” 2009 — 2014 A decade later, there was already no need to allude to the merger of the two companies.
- To the right, there was the full name in a sans serif type.
- While the initials were capitalized, all the other letters were now lowercase, to echo the style of the abbreviated wordmark.
- 2014 The full name disappeared from the Reckitt Benckiser logo altogether.
- The pink arrow was now placed above the lettering “Health, hygiene, home,” which made the design more meaningful showing the range of products the brand produced.
- Color The palette of the 1999 Reckitt Benckiser logo was inspired by the colors used on the logos of the company’s predecessors (black and blue).
- The color of the lettering “Reckitt Benckiser” mixed the blue and black from the previous logo, while the pink added a vivid accent.
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