Powerade logo and symbol, meaning, history, PNG
- Known for sponsorship of numerous world’s sports events, Powerade is widely recognizable and loved across the globe.
- Meaning and history The Powerade visual identity is strong, confident and eye-catching.
- Built on a color contrast it makes the brand look powerful and energetic.
- First of all, because of its color palette, which consisted of red and green, with some yellow and blue details.
- 1990 – 1994 The redesign of 1990 introduced a new color palette for the Powerade visual identity — monochrome and blue, with the black trapezoid and white lettering on it placed on a bright blue background.
- 1994 – 2009 In 1994 the logo was changed again, gaining a sleek contemporary emblem.
- The new insignia was executed in black and placed on a white background, having its uppercase logotype written in an extended sans-serif typeface with an open contour of the “P”.
- The emblem, placed above the lettering, featuring a stylized letter “P” executed in one curved line with sharp ends.
- 2009 – 2019 The refinement of the Powerade logo, held in 2009, brought a minimalist approach to the brand’s visual identity.
- 2019 – Today The Powerade logo history can be divided it two periods 1988 — 1994 when the brand was trying to find its signature style and 1994 — Today when the design was only being refined and slightly modified.
- The current Powerade logo is composed of a wordmark located on a black background, but there is also an older version in use, with the blue emblem.
- It shows the reliability and authority of the company, as well as making the logo look timeless and stylish.
- The older versions of the Powerade logo featured two styles of emblems, both in a bright blue color.
- The arrow, placed beyond the second part of the wordmark, was a representation of moving into the future, while the stylized swirl, located above the lettering, celebrated balance and inner power.
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