evolution history and meaning
- The brand’s visual identity had undergone dozens of modifications but the legendary logo base was created in 1945 and was only slightly redesigned during the last 70 years.
- It features a bright blue octagon in a golden laurel framing with white elegant lettering Pirelli&C inside.
- 1910 – 1914 The first Pirelli logotype with elongated “P” was created.
- The typeface is still far from the iconic logo.
- 1914 – 1916 In 1914 the lettering becomes bolder and more confident, the logo looks stronger and smart balanced than the previous version.
- 1917 – 1924 The Pirelli logo, created in 1917 and used by the Italian brand for seven years, was composed of a “Pneus Pirelli” inscription in black, placed on a white background.
- The lettering in the uppercase was executed in a handwritten serif typeface and the two letters “P” was enlarged and had their upper parts stretched horizontally, covering all other letters of the logotype.
- This time it was just the “Pirelli” lettering executed in the same serif typeface and with the same style of the first “P”.
- Though in the new version the letters of the nameplate were placed with a bit more space between each other, and this made the whole logo look more stable and solid.
- The first one was the iconic “Pirelli” lettering with emboldened lines of all letters, especially the first “P”.
- 1921 – 1923 Another version of the Pirelli visual identity stayed with the brand for three years.
- It was a handwritten sans-serif inscription, which looked simple and minimalist, though much more modern than all the previous classy and traditional serif versions of the logotype.
- 1924 1924 was a very productive year for the company, and this is when three more emblems were created.
- The first one consisted of two words “Gomme Pirelli”, executed in the iconic company’s style — with the first letters enlarged and stretched.
- The uppercase inscription was executed in a bold and modern sans-serif typeface, while the first “P”s were written in a very traditional and sophisticated serif.
- 1924 – 1930 And the third emblem created in 1924, which stayed with Pirelli for six years, boasted a single “Pirelli” logotype.
- The lettering and it’s spacing is perfectly balanced, the typeface is clean and confident.
- In the same year the brand creates a shield-like emblem, which consists of a geometrical framing, letter “P” on it and a star.
- It is a real icon of the visual identity styling and design.
- 1974 – Today Today the Pirelli logo is instantly recognizable worldwide, it is a mark of a great quality and design, the legend and a masterpiece of visual identity and creativity.