evolution history and meaning
- Meaning and history Peugeot logo dates back to 1847, which makes it the oldest car emblem in the world.
- But the lion was always there.
- 1810 – 1850 In 1810 Peugeot family decided to use an image of a lion for its company’s logo.
- It was modernized and placed into a coat of arms shaped frame.
- 1927 – 1936 The logo was redrawn in black and accompanied by a rectangular black banner in 1927.
- 1936 – 1948 The color palette of Peugeot was changed to dark yellow and blue in 1936.
- Under the arrow the yellow background had a pattern composed of several thin blue vertical lines, coming out of a blue framing.
- 1948 – 1955 Starting 1948, Peugeot logo is being placed on the car bonnets.
- It was executed in solid black and could be placed on any background.
- 1955 – 1960 In 1955 the brand changes its logo form back to the shield-style frame.
- The lion is standing on his legs and the Peugeot wordmark is now a part of the logo, placed above the lion’s head.
- The silver silhouette is placed on a black background.
- 1998 – 2002 The redesign of 1998 drawn the lion in white and light gray and placed it on a solid blue square.
- The lettering was executed in a strong and bold sans-serif typeface with distinct angles and contours.
- 2002 – 2010 In 1998 the lion became bigger and got paws, which symbolize the power of the company.
- The lettering of the wordmark was bold with clear straight lines and black shadow.
- The new logo of Peugeot features a classy black crest with a double white outline and a stylized portrait of the lion, drawn in profile facing left.
- The Emblem The Lion Rampant of the Peugeot emblem represents power and loyalty.
- The Peugeot emblem is a celebration of modern design of classic and timeless icon.
- It is a confident and bold image, whose metallic color palette adds reliability and trust to the brand.
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