Panasonic logo and symbol, meaning, history, PNG
- Download PNG Panasonic Logo PNG The earliest Panasonic logo, which was introduced in 1955, featured a mountain-like triangular shape in the middle of the wordmark.
- Meaning and history One of the most famous and reliable electronics manufacturers, Panasonic, appeared on the international market in the 1950s, and since that time the company redesigned its logo just twice, which says a lot about its stability, confidence, and values of heritage and roots.
- 1955 — 1966 The very first Panasonic logo was introduced in 1955 and featured a monochrome badge with a logotype, which was split into two parts by a strong geometric symbol.
- Both parts of the inscription were inclined to the center, creating a sense of growth and moving up.
- The emblem on this logo featured a bold black triangle with a small white one in the middle and arrow-like elements on each of its angles.
- Now the logotype in all capitals was executed in a smooth bold sans-serif typeface with soft rounded angles and clean contours.
- On the left from the wordmark a monochrome emblem was placed — a thin white circle on a black background, resembling the letter “N”, with a white “Panasonic” inscription in the middle.
- Another change was about a tagline, “By Matsushita Electric”, which was written in a lightweight sans-serif under the right part of the logo, also in black.
- A simple bold wordmark in blue or black was the only element of the new brand’s visual identity.
- No framing, no graphics, minimalism, and professionalism.
- It was the National brand that first used the capital “N” symbol and the circle with two lightning bolts that later were adopted as the Panasonic logo.
- Font The type used in the wordmark is Helvetica Black, a classic sans-serif font.
- The lack of offbeat features may be interpreted as the brand’s desire to emphasize that its products are classic and reliable, providing smooth operation.
- Alternatively, a black-and-white version may be used, as well as a combination of a brighter shade of blue with red (National Panasonic advertising campaign).
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