evolution history and meaning, PNG
- The brand became synonymous to surf lifestyle and is highly recognizable across the globe.
- Meaning and history The O’Neil logo is a reflection of surfing aesthetics.
- It is composed of a wordmark and the famous brand symbol on its right.
- The wordmark in all-caps is executed using the classic typeface, which has clear rounded lines and is slightly italicized.
- The letters “E” and “L” with their smooth angles resemble of a water flow.
- The O’Neil emblem is an image of a breaking surf wave and is known worldwide as a “Wave logo”.
- The brand’s visual identity features monochrome palette, which adds power and strength to the brand.
- The O’Neil logo is a great example of sports and youthfulness celebration.
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