Nike logo and symbol, meaning, history, PNG
- One of the most iconic logos of all time, the Nike Swoosh, was created in 1971 by a young graphic designer, Carolyn Davidson.
- The word “Nike” written in lowercase letters right across the emblem ruined its splendor.
- 1976 – 1995 Over time, the company’s design team experimented with the Nike logo adding or removing the name of the brand.
- Due to the italicized font, it looked rather dynamic.
- The Nike Swoosh was created in 1971 by Carolyn Davidson, who was studying design at Portland State University.
- Nike co-founder Phil Knight, who was an accounting teacher at the University, offered her to design the logo when he heard her complain she didn’t have the money to buy oil painting supplies.
- Symbol modifications Although the Swoosh has looked almost the same since 1971, in fact there were minor changes in the emblem.
- For much of its history, the symbol included the name of the company.
- The emblem sported the same dark shade of blue that can be seen on some of the modern versions.
- The logo featured negative letters and symbol on the dark blue background.
- In 1978 the name of the company was placed above the symbol.
- A new type was chosen, all the letters were given in capitals.
- The 1985 version looked almost identical but for the color scheme: blue was replaced by a dark shade of red.
- Currently, the company prefers to use the solo swoosh, the most usual color scheme being the combination of black and white.
- The first time this version was used was in 1988.
- How much did the emblem cost?
- Believe it or not, Carolyn Davidson initially received as little as $35 for creating one of the world’s most recognizable emblems (about $215, if adjusted for inflation in 2017).
- And, yet, in the course of time the designer received much more.
- Nike is one of the few companies, which logo has its own, unique name, which is not associated with anything else.
- Font For more than 20 years since its creation, the Nike logo included the name of the company.