evolution history and meaning
- Download PNG Moma Logo PNG MOMA is an Italian footwear brand, which was established in the 1990s with the idea of high-quality and trendy “handmade” leather shoes.
- Today the brand operates internationally, selling its unique footwear across the globe through large retailers and bi its online store, available in three languages.
- Meaning and history The MOMA visual identity has always been based on simplicity and solidness.
- Its monochrome logotype was redesigned several times throughout the brand’s history but kept its individual style and recognizability after those changes.
- The logo of the Italian brand boasts an extremely stylish monochrome badge, where the short name of the label is set in two levels, split in syllables, “Mo” and “Ma”.
- The massive geometric structure of the letters makes its square placement strong and futuristic, reflecting the character of the brand and its values.
- The strict and brutal lines of the MOMA emblem elevate the brand’s artisanal approach to design, showing that craftsmanship can be super progressive and innovative.
- The badge of the label is a brilliant combination of traditions and contemporary ways of thinking.
- Symbol The brand doesn’t have any specific symbol, as used its official logo as a signifier, an icon, and a tag.
- Its square geometry points to the stability and professionalism of the label.
- The symmetry of the emblem points to the values of harmony and balance, a brilliant mixture of old and new, usual, and creative.
- Font and color The massive MOMA lettering is executed in a custom sans-serif typeface with the letters in extra-bold lines and distinct cuts, the closes font to the footwear label’s logotype is P22 Constructivist Cyrillic, though some contours were modified.
- Its contrast makes the emblem bright and recognizable, pointing to the strongest sides of the brand.
- Though there is an additional palette the brand uses — light gray lettering on a sky-blue background.