evolution history and meaning
- It was founded in 1668 by Friedrich Jacob Merck and is the world’s oldest company in the industry, as well as one of the largest pharmaceutical companies in the world.
- Meaning and history 1838 – 1850 1850 – 1900 1900 – 1935 1912 – 1935 1935 – 1968 1968 – 2001 2001 – 2015 The Merck logo is a breakthrough in the pharmaceutical industry brands design.
- It is build on progressive elements and a balance of art and science.
- The previous logo was very simple yet had some colorful elements in it.
- Inspired by the Universe, the Merck logo is based on an ecosystem of elements: striking colors, expressive cells, energetic strings and experiential microbes that can be combined to celebrate the brand.
- The “M” is the main colorful element of the logo.
- It is being dressed in different biochemical textures, combining the brightest colors possible.
- The custom typeface can be compared to nothing else.
- The name of the main font is Lato, and the “Vibrant M” has its own typeface, called “M font”.
- This is a simultaneously technical and organic typeface that allows Merck to tell its most colorful stories ever.
- The Merck logo is a brave new expression for a company at the cutting edges of scientific discovery.
- By making the shift from a chemical and pharmaceutical company to one of vibrant science and technology, Merck now have the brand identity that allows them to show the world their true colors.
- Using such a different and bright logo is a very risky move for a pharmaceutical company, but the brand achieved their goal — they will never be confused with another Merck, or any other brand in the world.
- 2015 – Today
PNG Design and Logo Download
