Marlboro logo and symbol, meaning, history, PNG
- Meaning and history The visual identity of one of the world’s most famous tobacco brands has always been simple and strict.
- And all the previous versions were more or less the same — a minimalist and traditional inscription in an elegant color combination.
- It was a nameplate in all capitals with the “Cigarettes” tagline in smaller letters.
- Both parts of the logo were executed in the same typeface — a custom and elegant serif font.
- 1928 – 1931 In 1928 the monochrome color scheme was changed to gray and black on white, with the new, narrowed, nameplate.
- 1931 – 1932 Another version of the cigarette’s logo was created in 1931.
- The main wordmark was still in all capitals of the serif font, but with the letter, “A” enlarged.
- 1932 – Today The iconic logo for the American tobacco brand we all know was designed in 1932 and barely changed by today.
- The black inscription in a title case is placed on a white background with a red geometric figure on top.
- In the 1980s the Marlboro logo was slightly redesigned.
- Keeping the style and color palette of the previous version, the wordmark was slightly modified and the emblem was added to the pack.
- Two white letters, “PM”, standing for Philip Morris Group, are placed on a red background.
- It is definitely one of the most recognizable corporate symbols even today, many years after the ban on tobacco advertising.
- Current emblem The visual center of the Marlboro emblem is the black wordmark.
- The rest of the emblem is has red color.
- In addition to this, there is a golden crest, depicting the “P” and “M” characters, with a rampant horse on both sides.
- These letters are the initials of Philip Morris (the name of the company that produced and marketed the Marlboro cigarettes).
- Font The bold and condensed serif type featured in the emblem is perfectly readable and doesn’t look offbeat.
- Color The color scheme of the Marlboro logo is based on the combination of red, black and white.
- Unlike many other modern logos that are given in a variety of colors, the Marlboro symbol could hardly be imagined in another color scheme.
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