Mack logo and symbol, meaning, history, PNG
- Download PNG Mack Logo PNG The American truck manufacturing company Mack went through a series of logos before it returned to the design looking very much like its original emblem.
- Meaning and history The company was established in 1900 under the name of the Mack Brothers Company.
- Since 2000, it has been a subsidiary of AB Volvo.
- 1900 The earliest Mack logo featured the word “Mack” in a rather heavy, solid sans serif type.
- 1985 The company opted for a more creative and dynamic wordmark and introduced the bulldog, which has been an essential part of its visual brand identity ever since.
- While it still looked somewhat heavy (creating a link with the vehicles the brand made), you could also perceive the implied motion – an essential thing for a company manufacturing something that moves.
- The wordmark could be given on its own or paired with the word “Trucks” and the bulldog.
- In this case, there was also an elliptical outline.
- 1992 The handwritten and dynamic effect grew even more pronounced due to the elongated end of the “k” and the more dramatic variations in the thickness of the strokes.
- This is considered to symbolize the openness to the future.
- 2014 The company unveiled a heavy sans serif wordmark resembling the one from 1900.
- Now, the letters are solid black.
- While the wordmark can be given on its own, it is also often paired with a stylized bulldog.
- In this case, the animal can be seen in the top right corner.
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