evolution history and meaning
- Download PNG Lincoln Logo PNG Lincoln is an American brand of high-end cars, created in 1917 and acquired by Ford Group in 1922.
- It is one of the most popular luxury-cars labels in the North America region, which exports its vehicles across the globe.
- It was created in 1917 by Henry Leland to build engines for aircraft and was reproduced into a car manufacturing company after its acquisition by Ford in the early 1920s.
- The Lincoln visual identity has a rich history and a lot of versions of its meaning.
- 1922 – 1939 After Lincoln became a part of Ford, its visual identity was redesigned by adding “Ford Detroit” lettering to the badge.
- The shape of the emblem was changed to a rhombus with rounded angles and a massive frame.
- The wordmark is now executed in cursive white lettering and the coat of arms becomes the only ornament of the brand’s visual identity for the next 15 years.
- 1954 – 1964 The redesign of 1954 brings bolder and more confident lines and a new color palette.
- 1964 – 1972 The first version of the today-famous Lincoln Star was created in 1964.
- And a framed four-pointed star seemed to be a perfect option to reflect the luxury and finesse of the Lincoln cars.
- The Star from the 1960s featured Art-Deco shape and was a sleek and chic emblem.
- The emblem becomes more geometric and modern, the shape is clear and confident and looks great both in monochrome and in silver when placed on the cars.
- 2012 – Today The iconic Lincoln logo was redesigned in 2012.
- Minimalist, laconic yet meaningful.
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