Leica logo and symbol, meaning, history, PNG
- Meaning and history The name of the brand, Leica, is a derivative from the company’s founder, Ernst Leitz, surname and the word “camera”.
- However, the name occurred only in the 1910s, and before that, the firm was called Ernst Leitz Wetzlar.
- The Leica iconic logo was designed in 1913, based on the Ernst Leitz signature, which was on the previous versions of the company’s visual identity designs.
- The Leica logo is composed of a bright red circle with a white brand’s name inscription on it.
- The elegant lettering looks bold and timeless.
- The most recognizable component of the wordmark is the letter “L” with its elongated curved lines.
- The typeface of the Leica logo is LG 1050, which was created especially for the brand and based on the Ernst Leitz signature.
- The red and white color palette of the Leica logo is a symbol of passion and love for photography and art.
- It is a powerful combination, which represents the company with huge expertise and authority.
- The bright red circle placed on the Leica cameras is a quality mark.
- The brand, lived by the world’s most famous photographers, has a perfect minimalist visual identity, which fully reflects all the values of the brand as well as its character.
- The smooth and bold lettering is executed in a typeface, which is pretty close to such fonts as TT Polls Script Black and Blue Star Bold Italic, but with its “L” modified — its curved elongated line, coming under the whole wordmark, adds a sense of movement and elegance to the whole visual identity.
- The red and white color palette of the Leica logo is a tribute to the brand’s legacy and roots, and one of the brightest and strongest combination in the worlds of design and marketing.
- Red stands for passion and power, showing the strong points of the company and its ability to grow and improve, while white is a color of trustworthiness and transparency, evoking a sense of loyalty and reliability.
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