KLM logo and symbol, meaning, history, PNG
- 1921 – 1926 In 1921 the logo got its color palette switched to calm medium-dark blue and yellow, where all the elements were kept in their places, yet started looking more precise and confident, in the new shades and with a strict black outline.
- All three elements were drawn in blue and white.
- The multicolor palette of the previous version was switched to orange and white and the contours of the badge returned to the one from the original version, though the lines of the additional elements were now drawn in a more modern and simple way.
- It was a cool contemporary badge, which made the company stand out in the list of its competitors.
- 1949 The badge switched its color palette to blue and white again in 1949 and got additional lettering in black bold capitals under it.
- The “KLM” inscription had two solid black dots separating the letters from each other, and they’re also was a “Royal Dutch Airlines” tagline, executed in a narrowed italicized sans-serif.
- 1950 – 1951 In 1959 the emblem and the tagline got colored in burgundy, while the KLM logotype became the main part of the badge and was drawn in blue and set in the middle of the new circular insignia, outlined in the same shade of blue.
- 1951 – 1956 Everything but the winded emblem on the KLM logo changed its color to purple.
- As for the iconic crest, it was now again drawn in blue and set on a white background.
- The composition and shape of the emblem remained the same as on the previous version of the logo.
- The KLM visual identity looked bright and strong, showing the company as a progressive and innovative one.
- 1958 The red and white stripes were changed to blue and black ones in 1958.
- This was also the year of big change with the emblem — the iconic winged crest was replaced by a smooth blue crown with the “The World Over” tagline in the same sans-serif typeface as the “Royal Dutch Airlines” inscription.
- 1959 – 1961 All additional lettering was removed from the logo in 1959, and now the white circle on a diagonally striped blue and black background boasted a bold sans-serif KLM inscription in calm blue with the smooth elegant crown above it.
- 1961 – 1971 The diagonal stripes were changed to horizontal ones, and the black color was replaced by a lighter shade of blue in 1961.
- Now the KLM inscription is drawn in a dark and bright shade of blue and the stylized crown with the cross uses a light blue shade, resembling sky and flights.
- 1991 – 2011 The redesign of 1991 was all about the color palette of the KLM visual identity.
- Thus, the lettering and the crown started using the same shade of blue — light and crispy.
- This made the whole image look more progressive and even young.
- There is also the “Royal Dutch Airlines” inscription below the emblem.