evolution history and meaning
- Download PNG Jaguar Logo PNG Jaguar luxury brand, created in 1922 in the U.K., is famous for designing and manufacturing high-end cars.
- During its history, it has been a part of BMC and Ford, and finally was bought by Land Rover in 2013.
- Meaning and history 1922 – 1945 The Jaguar emblem is known as the “Leaper” and is an image of a jumping jaguar.
- The Swallow Sidecar Company logo was composed of a bright-blue circle in a red frame, with two gold wings.
- The handwritten-styled wordmark was placed inside the circle and executed in yellow-gold.
- 1945 – 2012 The leaping Jaguar logo was introduced in 1945.
- The next version of the Jaguar logo was more streamlined.
- There were also added small details such as tech and ears.
- The wordmark became black and the lines of the typeface were now thinner and more elegant.
- The third Jaguar logo was just a slight modification of the previous one, where mostly colors were changed.
- 2001 – 2012 The redesign of 2001 simplified the color palette of the Jaguar visual identity to black on white.
- As for the wordmark, it changed the typeface to a contemporary sleek sans-serif with smooth lines and slightly softened corners of the bars’ ends.
- 2012 – Today The Jaguar logo is a three-dimensional animal’s figure in a silver gray with a bold and confident silver wordmark.
- The gray color of the logo is gradient in order to accent the 3D shape.