ING logo and symbol, meaning, history, PNG
- The lion appearing in the current ING logo was present in the emblems of those companies, too – hardly a surprise, taking into consideration that they originate from the Netherlands, where lion is the state symbol.
- One more detail to remind of ING’s Dutch roots is the color of the lion – orange is the color of the Netherlands.
- Meaning and history The Rijkspostspaarbank, one of the companies that would later form ING, used the Dutch coat of arms as its emblem.
- In addition to the two lions, there was a motto, which can be translated into English as “I will maintain”.
- The use of the country’s coat of arms was quite reasonable taking into consideration that the company was owned by the government.
- One more company to form ING was the Nederlandsche Middenstandsbank.
- It also used the Dutch coat of arms as its symbol on the stationery and official documents.
- There was a bit more weight on it, and its tail was longer.
- Symbol history Both the insurance companies to form ING, De Nederlanden van 1845 and the Nationale Levensverzekering-Bank, had a lion-based logo.
- The former used the country’s coat of arms as its emblem, while the latter used an image of a virgin with a lion, which was supposed to mean that the company does everything in its power to secure the savings deposits of its clients.
- Emblem In spring 2013 ING announced that its US department will get a new identity.
- This looked quite reasonable, taking into consideration that half a year before that the ING Direct USA bank was sold to Capital One.
- However, the Voya emblem still features the orange color, which reminds the color of the original lion logo.
- Font The current version of the ING insignia features the Times New Roman typeface.
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