evolution history and meaning
- Download PNG Infiniti Logo PNG Infiniti is a high-end Japanese car brand, which was founded in 1989 and is fully owned and managed by Nissan.
- The brand operates in more than 50 countries across the globe and is considered to be one of the most popular luxury-vehicles manufacturers.
- Meaning and history The brand was formed in order to create a new luxury product of the huge Japanese automobile concern, Nissan, to be exported to the USA.
- The last letter was decided to be “I”, which made the brand name unique and memorable.
- The Infiniti logo has never been changed since the day of its creation.
- And it is composed of a wordmark with an iconic emblem placed above it.
- The color palette of the Infiniti logo is a traditional monochrome, a reflection of elegance and confidence, the perfect choice for a powerful and progressive company — modest and strong.
- The Emblem The iconic Infiniti emblem is the most recognizable element of the brand’s visual identity.
- As well as the brand’s name features “I” instead of “Y” in the end, the lemniscate sign features a sharp angle instead of smooth curved lines of the “8”.
- The symbol looks like a triangle formed by the first and last letters “I” of the brand’s name.
- It also represents the road, which extends into the horizon, and Mount Fuji, which is one of the most famous symbols of Japan.
- The brand also uses backlight for the badge on some of the models, then the emblem becomes vivid and looks mysterious and chic.
- The brand also alternates matte and glossy variations of the car badge, depending on the model and car color, which is a great reflection of individual approach and custom design.
- The Infiniti badge is full of meanings and symbolism, it is an outstanding example of the automobile branding, which is modern, stylish, elegant and instantly recognizable.
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