IKEA logo and symbol, meaning, history, PNG
- The corporation specializes in the design and production of ready-to-assemble pieces and has more than 400 stores across the globe.
- 1952 — 1953 The redesign of 1952 brought a new look to the IKEA logo, which boasted a diagonally placed extra-bold inscription in all capitals, placed on a rounded abstract background with a puddle-shape.
- The original color palette featured light brown and cream shades.
- 1955 — 1956 The color palette was changed in 1955, and now the yellow emblem with black lettering was placed on the left part of a horizontally stretched black rectangle.
- The “Agunnaryd” inscription was enlarged and placed on the right from the emblem, executed in all capitals of a lightweight geometric sans-serif.
- 1956 — 1957 In 1956 the emblem becomes black, while the lettering and the square background are turned light beige.
- The “Almhult” tagline was written under the emblem in all capitals of a bold sans-serif font.
- 1957 — 1958 The new logo was introduced in 1957 for the first furniture line of the company.
- The iconic emblem was colored black and placed on a bright yellow background with a black strict outline.
- The black “IKEA” lettering was refined and strengthened, with its massive letters shapes clean and strict.
- 1965 — 1967 In 1965 the color palette of the logo turns monochrome, and the additional lettering moves under the main emblem, a white oval in a black rectangle with black lettering inside.
- This was a very modern and powerful badge, which actually became a prototype of the emblem we all can see today.
- 1967 — 1981 The tagline was completely removed from the IKEA logo in 1967, though all the other elements, including the color palette, remained unchanged.
- 1981 — 1982 The color palette of the IKEA visual identity was changed to red and white for only one year.
- It was a completely new color combination for the company, which aimed to shows the passion and power of the Scandinavian furniture brand.
- 1982 — 2019 Another color palette change was made in 1982, and this time IKEA found its perfect combination — yellow circle placed inside a blue rectangle and blue lettering in the middle of it all, this is the scheme, which represents the company at its best, pointing on happiness, ease, reliability, and safety.
- Emblem Criticism Although the IKEA emblem is instantly identifiable, quite a few designers criticize it for being severely dated.
- Hardly a surprise taking into consideration that IKEA has been using almost the same insignia since 1967.
- Color The blue and yellow colors of the logo are also the colors of the Swedish flag, so they remind of the company’s origin.
- Video
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