IBM logo and symbol, meaning, history, PNG
- One of the world’s leading companies in its segment, IBM specializes in producing software and hardware, along with providing various services, including support and consultancy.
- Meaning and history The visual identity of the famous brand has been very constant since 1947 when the International Business Machine company got its new name.
- 1889 — 1914 IBM was established as a result of a merger of two businesses — International Time Recording Company and Computing Scale Company.
- The logo of the first one was introduced in 1889 and featured an elegant and stylish ITRCo monogram, executed in a straight yet sleek serif typeface in a monochrome color palette.
- 1924 — 1947 The company was renamed International Business Machines in 1924, and the new logo appeared in the same year.
- It was a bold sans-serif inscription, stylized as a globe, with “Business” on top and “Machines” on the bottom written in black and separated by a white black “equator” with the white “International” lettering on it.
- 1947 — 1956 International Business Machines becomes IBM in 1947.
- The new logo is minimalist yet solid — it is composed of a calm and light blue logotype with the capital letters executed in a square and massive shape of a serif typeface.
- 1967 — 1972 The first version of the today-iconic striped IBM logo was introduced in 1967.
- 2018 — Today In 2018 the company decides to bring back its original “full” logo, created in 1956 but changes its color palette.
- Font The logotype of IBM is executed in a bold custom serif typeface, which was based on one of the traditional fonts, such as Galería or Egiziano, but with circles in the letter “B” replaced by squares and the serifs of the “M” cut from the inside and speed to the outside.
- It is a strong inscription with individual character and spirit.
- Straight lines of the letters and distinct square cuts of its edges evoke a sense of power, influence and a perfect reputation.
- Color Guess why IBM is sometimes referred to as “Big Blue”?
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