evolution history and meaning
- The black uppercase “Iberia” lettering was written in the sans-serif typeface, arching under the flag circle in the center of the logo.
- The inscription was placed slightly diagonally.
- And the tail of the letter “A”, underlining the whole name, had its end flared.
- This version of the logo stayed with the company for more than a decade.
- The logo had a tagline “Líneas Aéreas de España” in all capitals of a strict sans-serif typeface, in black.
- This time it was placed over the lettering and had a yellow and red ribbon (the colors of the Spanish flag) around it.
- As for the inscription, it was all solid red, it the uppercase of an italicized sans-serif typeface.
- 1967 – 1977 The badge of 1967 was completely different — a bright yellow globe in a thick yellow outline, with two extra-bold red “IB” letters on it and a thin black horizontal line above the letters.
- 1977 – 1992 In 1977, the era of the stylized “B” design started.
- The original version was dominated by the “B,” while in the secondary logo, the letter was smaller.
- 1992 – 2013 The bold stylized “B” in yellow and red was placed on the right from the italicized sans-serif “Iberia” inscription in solid red.
- 2013 – Today While the dynamic abstract shape featured in the current logo (introduced in 2013) references the “B,” it has an incredible modern, dynamic, and memorable style.
- Font and color The modern sleek typeface of the uppercase inscription is custom and exclusively designed for the air carrier.
- As for the color palette, the combination of dark shades of red and yellow make the logo eye-catching and instantly recognizable, evoking a sense of power, determination, and progressiveness.