evolution history and meaning
- Download PNG Huggies Logo PNG Huggies is one of the most popular diapers brands in the world.
- It was established in 1968 in the USA and is owned yet Kimberley-Clark.
- Meaning and history 1966 – 1971 The initial logo for Huggies was created in 1966 and stayed with the brand for only five years.
- It was a recognizable stylized red logotype with extra thick lines of the letters, with had rounded angles and were glued to each other.
- 1971 – 1989 The redesign of 1971 redrawn the Huggies logo in a new blue and white color palette, where the bold logotype turned white and got placed on a dark blue background with a light blue wavy element in its bottom part.
- The typeface of the lettering was also changed to wider and more modern ones and the letters now featured almost the same size, with the first “H” still a bit bigger than the others.
- 1989 – 2003 The red and white color palette was brought back in 1989.
- This time the logotype was set in white and outlined in red, with its letters becoming even thicker and smoother.
- 2003 – 2010 The redesign of 2003 introduced a new Huggies logo, with the white bold letters in a double outline, featuring two shades of blue — dark and intense one, and a sky-blue tone.
- The contours of the typeface were refined and strengthened, and the logo from 2003 looked really modern and confident.
- 2010 – Today During the history of the brand, its visual identity always switched between two main color schemes — red and blue.
- The last redesign of the Huggies logo made the red dominant again.
- The lettering was made three-dimensional already in 2003 when the logo was composed of a white inscription on a blue background.
- Today’s Huggies nameplate is located on a white rectangle and switches its colors when placed on the package.
PNG Design and Logo Download
