evolution history and meaning, PNG
- Meaning and history 1914 The original Hanes logo on the tag was based on a “flag” with gaps (or waves) along its borders.
- 1940s The flag here is yellow and has a wavy outline.
- The glyphs are elongated.
- While all the versions were based on a red flag, its look was not the same.
- 1960s In addition to the red flag tag, which looked very much like one of the previous versions, the company also used a black flag with the writing in white.
- This logo was developed for the HaneSport line.
- Also, you could come across a version where the word “Hanes” was written diagonally.
- Here, it was given in a rather heavy type.
- Also, during this decade, the company introduced a blue flag logo.
- Here, the word “Hanes” was white and looked very similar to the version featuring a black flag with gold trim.
- 1995 While the updated logo is heavily based on the brand’s visual legacy, it also introduces a new approach, due to which the design looks livelier and more dynamic.
- The red flag, which is the centerpiece of the design, was inspired by the flag featured on several old versions of the Hanes logo from the 1950s to 1960s.
- The type does not copy that of any of the previous logos – it is a rather light, traditional serif font.
- Only the initial is capitalized.
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