Goodyear logo and symbol, meaning, history, PNG
- One of the reasons for this can be that the emblem has a very close connection to the company’s core values.
- Introduced in new 1898, the symbol, which today became iconic and synonymous with the famous tire brand, was only slightly modernized throughout the years, but the concept and style remained original.
- 1898 — 1930 The very first Goodyear logo featured an elegant black inscription, split into two parts by a very light and elegant emblem, which depicted a foot in a sandal with wings, the symbol of one of the most popular gods in the Greek mythology, Hermes.
- 1930 — 1942 The redesign of 1930 refined the contours and color palette of the iconic logo, writing the wordmark in all capitals of a bold sans-serif typeface with black body and yellow shadow.
- The emblem was executed in the same palette and placed slightly diagonally between the two parts of the brand’s name.
- 1942 — 1968 Black was switched to blue and the yellow shadow was gone in 1942.
- The only change was in the color palette and the typeface of the wordmark, which now is executed in a slightly narrowed and italicized sans-serif font.
- There is a different option for the logo color palette, but the main one is yellow on blue, a combination that evokes a sense of happiness, reliability, and security.
- The yellow logotype with a signifier can also be placed on a white background or the elements of the logo turn blue.
- The monochrome version is also in use by the brand, especially on its official documents.
- Symbol The Goodyear emblem is known under the name of Wingfoot.
- Take a look at a statue of the Roman god Mercury, and you will definitely notice something looking very much like the Goodyear symbol.
- It was the company founder’s, Frank Seiberling’s idea to adopt a winged shoe as the primary emblem.
- When did he get this idea?
- At the end of the summer of 1900, he held a meeting at his company, where the idea was discussed.
- There were several sketches depicting different elements of the statue.
- Then, they agreed that the symbol should be placed right in the middle of the word “Goodyear.” Evolution of the emblem Although the Goodyear tire logo has been essentially consistent in its main symbol, it has been actually altered throughout the company’s more than 120-year history.
- Probably the most notable modification has been connected with the size of the emblem – it was definitely larger when it was just introduced and reduced in size in the course of time.
- Color The Goodyear logo is given in yellow at the company website.
- However, the logo can also be given in black and white.
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