Genesis logo and symbol, meaning, history, PNG
- 2015 – 2020 The redesign of 2015 refined the contours of the winged badge, keeping the elements in their color palette and style.
- The white outline of the crest was gone, and more gloss was added to the surface of the central element.
- 2020 – Today The Hyundai Genesis was unveiled in 2008.
- The badging of the earliest models from the Genesis range had a very clear link with the parent brand.
- The customers who bought a Genesis car in the US had a choice.
- They could either have the regular Hyundai’s “H” installed on their cars or opt for the logo featuring the word “Genesis.” Due to this, the company had a chance to get proper feedback from the customers.
- According to Dave Zuchowski, a former Hyundai U.S. CEO, about 80 percent of the people who bought a Genesis car opted for the winged logo.
- However, Hyundai’s “H” emblem could still be seen on the car’s rear-end.
- As Mike O’Brien, the company’s vice president explained, they wanted the customers to know that these cars were part of Hyundai lineup, to begin with.
- The logo helped to explain to the customers that the Genesis range was created using a different approach than Hyundai’s more mainstream offerings, added O’Brien.
- Font The typeface featured on the Genesis logo has an edge.
- Literally.
- While you’ll hardly find traditional serifs, many letters have distinctive sharp edges, which mirror the sharp angles seen on the emblem above.
- It’s dominated by various silvery shades with subtle bluish and blackish nuances.
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