evolution history and meaning
- Download PNG Geely Logo PNG Geely is a Chinese brand of automaking company, which was founded in 1986.
- Since 2010, the brand is managed by Volvo Group, which is one of the largest car manufacturers in the world.
- Meaning and history The name of the brand, Geely, can be translated from Chinese as “lucky”.
- This suits the company, as it is one of the most successful car manufacturers in the region.
- After becoming a part of the Swedish high-end cars manufacturing company, the brand started positioning itself on a higher level as well.
- And it’s current visual identity looks sleek and luxurious, unlike its previous version, designed in 2003.
- 1998 – 2014 The Geely logo created in 2003 features a circular emblem, composed of two tones of blue with a silver-white wordmark around the upper part perimeter.
- The triangular symbol is placed in the center of the circle, on its light-blue part.
- The Geely logo from 2014 is composed of a wordmark in all-caps executed in a bright blue color with a new emblem above it.
- The Geely emblem resembles a flattened shield, which is composed of six precious stones of black and blue colors, that are divided by golden frames.
- It is a luxurious symbol, aiming to show the brand’s values of quality and design, as well as its influence on the market.
- 2019 – Today The Geely logo, created in 2019, is fully based on the previous version, which was only elevated and slightly modernized.
- The iconic crest with diamonds has been slightly extended horizontally, so we’re the diamonds themselves.
- The lettering under the emblem was also rewritten — two dark gray lines with the enlarged Chinese logotype set above the smaller “Geely Auto” in capitals.
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