Gap logo and symbol, meaning, history, PNG
- Download PNG Gap Logo PNG Throughout its almost 50-year history, the clothing line Gap has seriously redesigned its logotype only once.
- There were also a couple of minor modifications and an unsuccessful redesign attempt in 2010.
- Meaning and history The iconic fashion brand, which name and logo today is known all over the world, started in the 1960s under the name Generation Gap, to symbolize a leap into the future and progressive approach of a casual young brand.
- 1969 — 1976 The original Gap logo, introduced in 1969, featured a playful and friendly logotype in a monochrome color palette.
- Two parts of the inscription were set on different levels, with “The” places diagonally above the “Gap”.
- 1976 — 1986 In 1976 the logo was redesigned and became stricter, yet more confident and professional.
- The diagonally locates “The” was Joe written in parallel with “Gap”, in a straight line.
- All the other details, including the black-and-white color palette, remained untouched.
- 1986 — 2016 The iconic blue and white logo appeared in 1986, right after the shortening of the brand’s name to “Gap”.
- It was a white logotype in capitals of a sleek and classy serif typeface, placed on a calm blue square.
- It was something completely different from what people got used to seeing as the label’s signifier, so the logo only lasted for one week and was replaced by the previous version again.
- 2016 — Today The redesign of 2016 simplified the iconic blue and white logo version to a monochrome combination, with black lettering on a white background.
- The typeface was definitely customized, which can be clearly seen if you take a closer look at the serifs and their thickness.
- Color The original and the current logotypes share the same black-and-white color scheme, while the wordmark used in 1986-2016 featured white and a saturated shade of dark blue.
PNG Design and Logo Download
