Fnac logo and symbol, meaning, history, PNG
- Download PNG Fnac Logo PNG Fnac is a retail chain offering a variety of cultural and electronic products, from music and books to TV.
- Meaning and history The company was established in 1954 as Fédération Nationale D’achats.
- Over the last half a century, the Fnac logo has used the same typography.
- 1969 One of the oldest logos already featured the now-familiar wordmark in rounded lowercase letters.
- On the downside, the wordmark wasn’t very eye-catching.
- 1985 The addition of the orange square on the background made the emblem brighter, easier to spot.
- As a result, the emblem grew more joyful and youthful.
- To strengthen this effect, the designers decided to position the lettering in a different way: the horizontal line was replaced by the diagonal one.
- Parts of the “f” and “c” were cut off (it looked as if they didn’t fit into the box).
- This also added a laid-back, casual touch.
- 1997 A couple of slight modifications made the design slightly more refined.
- The most notable modification was the color – the generic yellowy-orange was replaced by a rarer, and thus, interesting tint.
- The name of the company was straightened and positioned strictly horizontally.
- Yet, the casual youthful touch was preserved by rotating the box, which now stood on one of its angles.