evolution history and meaning, PNG
- Download PNG Fa Logo PNG Fa is the name of a popular personal-care brand, which was established in 1954 by the large German Henkel Group.
- Meaning and history The visual identity of a popular German brand hasn’t changed much since its first logo introduction in 1954.
- The blue, yellow, and green color palette of the brand’s emblem was set in the 1959s, as well as the concept and the composition, which was only slightly refined by now.
- The lettering was outlined in white and placed over two delicate yellow leaves with bright green contouring.
- The leaves were set on the bottom right part of the logo, looking more like an underline, which added some playfulness and style to the overall image.
- The lettering was written in a traditional serif typeface, with bold straight lines and smooth yet strong serifs.
- 1975 — Today The redesign of 1975 kept the original color palette of the Fa logo, slightly lightening it up.
- The lines of the “F” became wider and stronger, white the massive bold serifs turned into small and sharp ones, looking elegant and stylish.
- The two yellow leaves in a green outline were replaced by one, which is now thicker and smoother.
- The bold white outline of the letters is now thinner and more delicate and can only be seen when the logo is placed in a contrasting dark background, which is a rare thing, as almost all Fa products feature white packaging, reflecting the essence and purpose of the brand.
- Font and color The original Fa logo was executed in a custom serif typefaces based on whether Royals Imogen Regular or March Regular fonts, but with the lines modified and the shapes — condensed.
- After the redesign, the letter “A” hasn’t changed its style, just the square serif on the end of its line was replaced by a playful and sharp tail.
- Though the “F” from the brand’s logo today featured a completely different style.
- The bright blue, yellow, and green color palette of the Fa logo represents freshness, energy, and dynamics, making the brand look reliable and trustworthy, and reflecting its professional and fundamental approach to personal hygiene.
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